What is eye tracking, and how does it work?

Eye tracking is a technology that estimates where you are looking and how your eyes move while using a device. It can analyse visual interaction patterns such as gaze direction, eye movements, blink events and head position.

Advancify uses your device's built-in camera together with on-device computer vision and machine-learning algorithms to estimate these interaction patterns in real time. The information is used to generate non-medical estimates that help you better understand your work patterns, including Mental Energy, Visual Comfort, Cognitive Load, Cognitive Reserve and Focus Readiness.

All eye-tracking analysis is performed locally on your device. Advancify does not record, store or transmit raw webcam video or camera images as part of normal operation.

Eye tracking in Advancify is designed to analyse how you interact with your screen, not what you are looking at or what content is displayed. Advancify does not identify who you are, perform facial recognition, read the contents of your screen, or monitor the websites, applications or documents you use.

Eye-tracking estimates are intended solely to provide wellness and productivity insights. They are not intended for medical monitoring, diagnosis or treatment.